Rodriguez entered the IT Asset Disposition (ITAD) industry as a computer broker in 1994, buying surplus computers and selling refurbished equipment to businesses, mostly other computer dealers. In 2003, Rodriguez and friend and colleague Robert Brown, along with a third partner, decided to form their own company – CDR Global. Rodriguez then earned an R2 certification for CDR Global. The R2 standard covers all aspects of used, obsolete ITAD management, including health, safety and security. In 2018, Rodriguez turned his focus to growing the company’s e-commerce division, which operates a storefront on eBay.